Poster evaluation

The colours I used in the poster are quite dismal colours or dark colours that have been used in order to emphasise the theme of grief in the film. The colours used for the text also relates to the theme of grief seeming as it’s in black and white, which are sad and plain colours, which is why they are used in almost all the posters. The main colours in the background for all of the posters are black. The main image for most of the images is of Sarah (Louise Hewison) whose facial expression clearly shows that she’s upset, which highlights the theme of grief once again. Even one of the posters is quite abstract so you can really see the grief of Sarah coming through. I think the intended audience for this poster people of the age of 16+. I think that due to the fact that the image chosen has so much emotion radiating from it; people would want to see the film. This would have been more effective if the character chosen for the poster was famous because audiences would have been more interested. I can tell that the movie is a drama due to the poster. The words “from the director who brought you fragmental” would engage the audience, especially if they saw ‘Fragmental’ and liked it. This quote also suggests that the director is good seeming as I decided to quote him in the film poster. It also makes both films more popular seeming as if people like “lost for words” they would be interested in watching  “fragmental” and visa versa. The poster doesn’t promise you anything specifically, but by mentioning the directors name you are promised a visually good film in terms of directing.